Business | Soft-toy power

It’s not just Labubu dolls. Chinese brands are booming

They are winning customers at home and abroad

Labubu dolls on display at a toy exhibition in China.
Photograph: Getty Images
|Shanghai|6 min read

Labubu dolls are hard to come by. Even at the giant flagship store of their maker, Pop Mart, in Shanghai, throngs of customers are told they need to wait a week or longer. The grimacing elvish creatures, which come in “blind boxes” that keep buyers in suspense over which one they might get, sell for as little as $20. But a rare variety sold for $150,000 at an auction on June 10th. It is not just Chinese children trying to get their hands on them: celebrities including Sir David Beckham, an ex-footballer, and Rihanna, a pop star, have gone public with their appreciation.

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This article appeared in the Business section of the print edition under the headline “Soft-toy power”

From the June 28th 2025 edition

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