It’s not just Labubu dolls. Chinese brands are booming
They are winning customers at home and abroad

Labubu dolls are hard to come by. Even at the giant flagship store of their maker, Pop Mart, in Shanghai, throngs of customers are told they need to wait a week or longer. The grimacing elvish creatures, which come in “blind boxes” that keep buyers in suspense over which one they might get, sell for as little as $20. But a rare variety sold for $150,000 at an auction on June 10th. It is not just Chinese children trying to get their hands on them: celebrities including Sir David Beckham, an ex-footballer, and Rihanna, a pop star, have gone public with their appreciation.
This article appeared in the Business section of the print edition under the headline “Soft-toy power”
Business
June 28th 2025- It’s not just Labubu dolls. Chinese brands are booming
- How to tell the West’s car industry really is in trouble
- AI valuations are verging on the unhinged
- How OnlyFans transformed porn
- Behind the world’s fragrances sits a shadowy oligopoly
- Wendell Weeks, the small-town boss at the big-tech table
- The three rules of conference panels
- Who needs Accenture in the age of AI?

From the June 28th 2025 edition
Discover stories from this section and more in the list of contents
Explore the edition
Linda Yaccarino goes from X CEO to ex-CEO
The top position at Elon Musk’s social-media platform is open once again

Does working from home kill company culture?
Our analysis suggests it depends on what sort of culture bosses want

On Lego, love and friendship
Human relations are a useful way to think about brands
Jeff Bezos 2.0: new wife, newish job, old vision
The Amazon founder’s semi-retirement plan
Would you pay $19 for a strawberry?
The rise of luxury fruit
Kim Kardashian, Ryan Reynolds and the age of the celebrity brand
Stars are using their fame to build thriving businesses