Would you pay $19 for a strawberry?
The rise of luxury fruit
SIX LARGE strawberries are neatly wrapped in what looks like a fancy chocolate box. The Omakase berries—a Japanese variety, grown by a company called Oishii in New Jersey—are softer and sweeter than those found in most supermarkets. You would hope so: they cost around $14 a box, roughly three times the price of a punnet at Walmart.
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This article appeared in the Business section of the print edition under the headline “The rise of luxury fruit”
Business
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