In the age of AI, Apple needs to open up
Tight control over its products, once an asset, has turned into a liability
DURING APple’s annual developer conference, which began on June 9th, the tech giant’s bosses were in their happy place. On home turf in Cupertino, California, they unveiled a glossy visual overhaul of Apple’s operating systems and showed off new features that pull its devices into ever-closer harmony. However, although the new “liquid glass” styling may give its software a new sheen, beneath the window-dressing things are not going well.
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This article appeared in the Leaders section of the print edition under the headline “Glasnost in Cupertino”
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From the June 14th 2025 edition
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