Culture | Blooming expensive

Would you pay $100,000 for an orchid?

When orchidomania swept Europe in the 19th century, people forked out for flowers

Cattleya Labiata flowers
Photograph: Getty Images
|4 min read

In 1818 an orchid was sent from Brazil to Britain. The specimen, later christened Cattleya labiata, had been collected by William Swainson, an English naturalist keen to make a name for himself in an age when natural history was newly fashionable. When eventually induced to bloom, revealing crimson, lip-shaped petals, C. labiata was agreed to be among the most splendid of its kind. It “must strike with admiration every beholder who is not actually insensible of the charms of nature”, one keen fan wrote.

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This article appeared in the Culture section of the print edition under the headline “Hearts and flowers”

From the June 7th 2025 edition

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