Will AI eat the advertising industry?
Our podcast on markets, the economy and business. This week, is the job of the advertising creative about to be fully automated?
Mark Zuckerberg recently shook the advertising world with Meta’s plans to allow businesses to use AI to generate targeted advertisements on Facebook and Instagram. Importantly, no ad agency would be involved in the process. So is the writing on the wall for the traditional advertising industry? Will the next viral video campaign or earworm jingle be the brainchild of a computer, rather than the fabled advertising creatives celebrated in the TV show Mad Men? And if so, what lessons are there for other creative industries?
Hosts: Ethan Wu and Mike Bird. Guests: Sir Martin Sorrell, founder of WPP and S4Capital; Brian Wieser, CEO of Madison and Wall; and The Economist’s media editor Tom Wainwright.
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