Victoria’s Secret is struggling to reinvent itself
Investors are growing impatient
At the world’s best-known lingerie brand, the dirty laundry is on full display. In an open letter to Victoria’s Secret published on June 16th, Barington Capital, an activist investor, told Donna James, the brand’s chairwoman, that the company is failing its shareholders. Hillary Super, chief executive since August, has not “gained the confidence of employees”.
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This article appeared in the Business section of the print edition under the headline “Knickers in a twist”
Business
June 21st 2025- AI is turning the ad business upside down
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From the June 21st 2025 edition
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