Britain | Bagehot

The rise of the Net-Zero Dad

Middle-aged men care less about the problem. But they love the solution 

Illustration of a middle-aged man reading “Heat Pump Monthly” by candlelight, with a heat-pump control beside him
Illustration: Nate Kitch
|5 min read

How do you know if someone is vegan? They will tell you, runs the old joke. How do you know if someone owns a heat pump? They will invite you into their home to admire the performance of a 14kw Midea R32 stuffed under the stairs behind some tasteful louvre shutters.

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This article appeared in the Britain section of the print edition under the headline “The rise of the Net-Zero Dad”

From the February 1st 2025 edition

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