Business | Very demure, very mindful

Muslim “modest-wear” is a hit with fashionistas of all faiths

Long hemlines and loose styles please the fashion gods

A model wears a floral suit from Alexander Mcqueen’s Ramadan collection
Photograph: Courtesy of Alexander McQueen
|2 min read

Eid al-Adha, which began this year on June 6th, is nicknamed the “Muslim Met Gala” for good reason. The three-day Islamic holiday is an opportunity not only for religious observance but for worship of the fashion gods, as revellers dress up to the nines. As Muslim spending on fashion grows, designers are bringing out collections aimed at the observant. What’s more, even non-Muslims are adopting the trend for “modest-wear”.

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This article appeared in the Business section of the print edition under the headline “Very demure, very mindful”

From the June 14th 2025 edition

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