Chinese brands are sweeping the world. Good
From fast food to video games, new marques are making their mark
Ask a Westerner for an example of a successful Chinese consumer-goods brand, and until recently most would have struggled. Although China is the world’s premier manufacturing power, it has long lagged behind when it comes to imaginative home-grown retail brands and products, even as its factories have cranked out vast numbers of them for foreign companies. This is now changing. Innovative Chinese brands are popping up everywhere. Consumers and investors around the world stand to benefit
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This article appeared in the Leaders section of the print edition under the headline “China’s new brand ambassadors ”
From the June 28th 2025 edition
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