Business | Schumpeter

Can a car boss turn around Gucci’s owner?

Kering is the latest troubled firm to seek an outside saviour

Illustration: Brett Ryder
|5 min read

THE RENAULT Twingo Equilibre is a pint-sized runaround for the thrifty. The special-edition Gucci Jackie Notte handbag is an iconic accessory for the loaded. Besides being available in black and a price tag on a similar order of magnitude—€14,000 and €10,000 ($16,000 and $11,500), respectively—the two appear to be nothing alike. On June 16th, they acquired an unexpected fresh commonality: Luca de Meo.

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This article appeared in the Business section of the print edition under the headline “The turnaround temptation”

From the June 21st 2025 edition

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