Brand China is having a moment
Our weekly podcast on China. This week: how the country is becoming cool—and building soft power
China recently got a boost in the popularity polls, courtesy of a popular livestreamer who hails from Ohio. IShowSpeed (whose real name is Darren Watkins Jr) made a whirlwind tour of the country, showcasing the best of its technology and history. His visit, which went viral, came at a time when Brand China is on the ascendant. Chinese technology, blockbuster video games and popular consumer brands have boosted the country’s image abroad—helping to build soft power.
Jiehao Chen, The Economist’s China researcher and Gabriel Crossley, our China correspondent, ask: is China becoming cool? And what does the Communist Party have to do with it?
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