Culture | Fair use on the internet

A YouTuber kicks up a stink over a flatulent “reaction” video

Copyright lawyers debate the transformative power of passing gas

Ethan Klein
Photograph: YouTube/h3h3 Productions
|4 min read

“Reaction” clips are a staple of the online world. After one person makes a viral video, others film themselves responding to it, riffing on the original with commentary, quips or funny expressions. Derivative as they may sound, such videos are big business: Khaby Lame, the most followed person on TikTok, uses the reaction format in most of his clips, which have been liked 2.5bn times.

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This article appeared in the Culture section of the print edition under the headline “Causing a stink”

From the July 5th 2025 edition

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