A new London attraction hopes to revive interest in Elvis
At “Elvis Evolution”, the king of rock ’n’ roll ain’t dead

London’s Royal Docks once hummed with the commerce of empire. Today they have a new buzz and a new name: “Immerse LDN”, a collection of interactive entertainment attractions. The area lures tourists and tech nerds who come to enjoy virtual reality—and, soon, Elvis Presley.
This article appeared in the Britain section of the print edition under the headline “All shook up”
Britain
June 7th 2025- Britain’s ambitious plan to rearm looks underfunded
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- Britain’s AI-care revolution isn’t flashy—but it is the future
- A new London attraction hopes to revive interest in Elvis
- Manchester’s Town Hall renovation will be late, costly and worth it
- All pain, no gain: Labour’s odd strategy

From the June 7th 2025 edition
Discover stories from this section and more in the list of contents
Explore the edition
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What hope for the rest of Britain?
Macron beats Trump to London
A royal welcome for a republican president
Britain is already a hot country. It should act like it
A land of long holidays, cool homes and tree-lined streets awaits
A quiet education revolution in England’s secondary cities
Not just a London effect